![](http://34.140.144.153/wp-content/uploads/2024/06/Rhymes-to-riches-1024x538.jpg)
Rhymes to riches: Def Jam banks on Southeast Asia rap stars
Def Jam, the label behind superstars from LL Cool J to Jay-Z and Rihanna, is snapping up rap stars from the untapped Southeast Asian market where streaming platforms are flourishing.…